Ritract™ is a medical safety technology company dedicated to reducing risk in clinical environments. Their immediate purpose is to protect health care workers at the coalface. Their vision is to help create a safer world by replacing every non-safety needle and syringe with the Ritract™ safety technology. The potential impact on the risk of needlestick injury is massive.
 
We created a visual identity to speak to both the everyday nature of this risk and its global context.
 
The hexagons in the logo reflect how Ritract™’s technology builds on existing ideas. They also represent the universal building blocks of science. The hexagon shape is commonly associated with safety, as is the colour orange.
 
Ritract™ wanted to position itself as a quiet achiever. The technology is about making life simple. It’s reliable, easy and no-nonsense. Health workers put themselves on the line every day. Ritract™ is a first line of defence.
 
Active Voice was appointed as the creative agency to work with VisionWorks Australia to launch the Ritract™ brand. Values of the visual identity have been carried through to various brand collateral including stationery, corporate brochure, conference materials, advertising and packaging.

Sally Armstrong is Environmental Manager of Coca-Cola Amatil’s biggest Australian plant at Northmead. She is a wonderful example of how one person can be an agent for change in a large organisation.
 
Thanks largely to her own initiative, and that of her colleagues, Sally now works in a culture that values water conservation – a culture that is supported by management and the production team.
 
In late 2002, Coca-Cola Amatil joined Sydney Water’s every drop counts program and found they did not know exactly how and where the company was using water. A series of flow metres was installed beginning a monitoring and reporting process that lead to a full water audit. Ultimately, water usage went down 17% and production increased by 11% - a fantastic business case.  

Sally spent the first 18 months of her position working every shift at the plant. She got to know everyone and they got to know her. She found out there are lots of people who care about the business. So when she made a presentation about water conservation to the production team, she was able to spark “real and ongoing enthusiasm for water saving ideas throughout the entire plant”. People took ownership and actually initiated projects.

Australia has been named as one of the world's top-four natural resource consumers.
 
According to WWF International, the human race is consuming the planet’s resources at a pace outstripping its capacity to support life.
 
WWF’s Living Planet Report, released in October, shows humans now consume 20% more natural resources than the earth can produce. This contrasts with 1960, when people used only half of what the earth could generate.
 
According to the report, the Australian ecological footprint is 3.5 times the global average. The ‘footprint’ of the average American is around 9.5 hectares while Australians average 7.7 ha, Canadians 6.4 ha and Britons 5.4 ha.