issue 7
August 2004

in this issue  

warm-up

warm-up
values in action values in action
creative class sustainable living
sacred spaces elaena in Borneo
shapes and sizes elaena in Borneo
csr resources csr resources
sign off sign off
warm-up

The year is marching on and Active Voice is marching down the hall into a new studio. Finally, the move we’ve been threatening is happening…though at the time of writing, we have yet to sign a lease.
 
The good news is, there will be no change to our address or phone numbers. The only difference for clients and suppliers will be a right turn out of the lift rather than a left one. The difference for us will be a new fitout and, we hope, a more supportive environment. The month of August promises to be filled with enough painting and construction to qualify us for new careers in lifestyle television – and September should see us settled in a gorgeous new space. Please visit.
 
Meanwhile, issue 7 offers insights into Finsbury Green Printing – a company that really walks the talk. We tell you about their environmental accreditation and the comprehensive way they maintain that status. We also tell you about a theory on the “creative economy”. And we’re pleased to launch our first on-line exhibition, Sacred Spaces.
 
   

  go to top



 
 
Finsbury walks their talk through a truly sustainable approach to operations, backed by ISO 14001 Environmental Management accreditation. www.finsbury.com.au
values in action


One of Australia’s largest printing groups, Finsbury,
is also our greenest. The only commercial printer in Australia to achieve quality and environmental management certification simultaneously, Finsbury is unique in the printing trade.
 
Sustainable print production is more than recycled paper and vegetable inks.
 
Finsbury’s digital proofing and computer to plate system eliminates the need for film which reduces energy consumption and the use of film processing chemicals. To further reduce energy use, their state of the art presses use water for cooling which is then recycled.
 
Their plant is housed in a renovated wool store which is flooded with natural light and they have replaced fluorescent lights with low mercury triphospher tubes.
 
Finsbury separates its waste materials for reuse and recycling including aluminium printing plates, blocks, dies and press blankets; low and high grade paper waste; plastics; timber pallets; and office and computer equipment.


Their efforts have seen them awarded a high commendation at the 2003 Good Business Environment Awards and their print quality was recognised with 11 medals at the 2004 National Print Awards.
 
We were fortunate to see Finsbury’s Adelaide plant in action recently and were impressed by the dedication of their team to continually raise the sustainability bar.



 

 

 


 
Richard Florida says 30% of Australians are paid for their creativity and constitute a creative class. Members are an asset to the economy but also have responsibilities. www.creativeclass.org
 

 
 
creative class


Economist, Richard Florida, believes creativity holds the key to economic growth and urban regeneration in the twenty-first century. His book The Rise of the Creative Class was a best seller in the USA and an Australian edition was released this year.
 
The Harvard Business Review named the book one of the top breakthrough ideas for 2004.
 
Described as a cartographer of talent, Florida charts what he sees as the growing role of creativity in the economies of developed countries. He argues that in the future, the creative workforce will determine how work is organised, which companies will prosper and which cities will thrive.  

Cities, Florida says, are most attractive to the creative workforce and especially those that encourage tolerance, diversity, artistic expression, authenticity and outdoor activity.

 
In Australia, around 30 per cent of people are in what Florida defines as the creative class – people who work in creative occupations and are paid for their creativity. This includes occupations in areas of design, film and architecture as well as knowledge intensive fields such as law, medicine, finance and
high tech.
 
Florida believes that the real economic asset of a country lies in the creative talent and energy of its people. But he warns that people in the creative economy must take on a strong leadership role and recognise they have a responsibility to connect with broader society to fully realise the potential of this social phenomena.
 
     


What does "sacred" mean to different cultures, environments and individuals? What kind of spaces nurture our spirit? What histories and stories do we bring to our notions of what is sacred? Explore these questions in our first on-line exhibition.
 
 
sacred spaces

The people who make up the Active Voice community are a creative lot and our on-line gallery was born to show off some of that talent.
 
Every two months we will host an on-line exhibition showing the work of photographers, painters, illustrators, computer graphic artists…and any other sort of art that you can display digitally.
 
You can view our first exhibition, Sacred Spaces,
here.
 
Our next exhibition will feature the theme Botanica. If you have work you would like to show please drop
Angela a line.

 

     



"When we talk about sustainability, we talk about human dignity".
Quote from the opening speech at the Students of Sustainability conference Melbourne
 
 
shapes and sizes

Active Voice designer, Angela Streck, visited Melbourne for the Students of Sustainability conference last month. She said it was exciting to see such a diverse mix of people working together toward the creation of a healthy, dignified and sustainable human and natural environment. Students, corporates, environmentalists, public transport experts, political activists and lay people all in one camp.
 
 
 
This scope offered education on all levels – from gathering and sharing knowledge and taking radical action, to understanding the basic and fundamental necessities in our lives. This was reflected in the food on offer. Amazing, locally grown organic apples came in shapes as diverse as the crowd, with all their dents and bumps - real, tasty and nutritious for the body and the soul.
     



  
Austalian companies recognise benefits of sustainability reports but remain behind overseas counterparts.
 
csr resources  

speak up about
More Australian companies are producing sustainability or CSR reports, according to a new study by the Department of the Environment and Heritage. But the proportion is still low and considerably lower than among overseas companies.
 
Of 509 companies surveyed in The State of Sustainability Reporting in Australia, 116 had a publicly available report but only a minority had their reports externally verified.
 
Companies from all industry sectors recognised that producing a sustainability report enhanced their reputation. Other benefits identified included increased investor confidence, operational and management improvements and the improved management of risks.
 
The report is available on-line at: www.deh.gov.au/industry/corporate/reporting/survey.html


Department of the Environment
and Heritage

 
 

 

don't miss
This forum will showcase the results of the first Corporate Responsibility Index in Australia. The theme for the event is, A Sustainable Australia 2030.
 
2-3 September 2004
Park Hyatt Hotel, Melbourne
 
For more information, check out www.corporate-responsibility.com.au/about/general_events.asp



 

Business Leaders Forum on Sustainable Development
 

 
 
 
good measure
When the Rolling Stones toured the UK in 2003, they added 15 pence to the price of each ticket to plant 3000 trees. A car company in the Netherlands adds a small percentage to its rental prices to help plant forests to absorb the vehicles’ carbon dioxide emissions. And a vigilant father-of-the bride set out to make his daughter’s wedding carbon neutral by measuring the impact of the event and planting an equivalent number of trees.
 
Active Voice is inspired by these activities. We invite you to consider how we can minimise or neutralise the environmental impact of our work together. But let’s be careful. Planting trees as penance for burning fossil fuels doesn’t change the fact that oil and coal are unsustainable. Ultimately, we need to shift to renewable energy sources like solar, wind and hydro electricity. Measuring the impact of our activities is a great place to start. Let us know how we can support you.
 
source: “Wedding planner coughs up for global warming”
Sydney Morning Herald, March 27-28 2004. p.15
 
 

 

     

 

  sign off
 
Thank you and welcome to all our new subscribers. You will be waiting for your copy of our ideas book, Headspace. Shortly we will be collecting the postal addresses of those of you who didn’t include it when you subscribed to voice. Once we have your address and Headspace comes back from the printer, you will receive your copy in the mail.
 
For those of you who don’t know what I’m talking about, Headspace is an ideas book produced by Active Voice, and sent to you free when you subscribe to this ezine.

     
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Suite 6 Level 6 46 – 58 Holt St
Surry Hills NSW 2010
Tel: +61 2 9699 6505
Fax: +61 2 9699 5218
kath@activevoice.net.au
elaena@activevoice.net.au
Active Voice is a communication agency committed to projects that make a difference.
To find out more, take a peek at our web site www.activevoice.net.au.