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warm-up |
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After three business days and a weekend of no Internet access, we are finally back online and able to bring you issue 5 of voice. Please accept our apologies for any inconvenience. It’s been an interesting experience on several fronts. We found, without email, we were forced to make more direct communication with clients and suppliers via that funny old dinosaur, the telephone. And what we noticed was how much more effective a two-way dialogue is for cutting through issues and getting projects moving. The humble telephone proves to be a great relationship builder as well. Email is a wonderful communication tool too, but being without it has given us a new perspective. So, expect to hear more from Active Voice from now on – literally.
Meanwhile, in this electronic communication, we hope you’ll be interested to hear about a visual identity we created for a small rural business, why you should adopt a “message” approach to marketing and Elaena’s passion for wind farms.
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| Marketing and advertising mediums can be used to challenge the way people think and behave, and build brand recognition at the same time. Findings of the "Who Cares" report indicate NSW is well positioned to respond to green brands and "message" campaigns.
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NSW ripe for green brands |
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At Active Voice, we are encouraging clients to adopt a “message” approach to communication campaigns. We believe communication that stirs debate and challenges the market to act is not only worthwhile and socially responsible, but a strategic way of capitalising on the current climate. Here’s why.
Based on the latest “Who cares about the environment?” research from the EPA, it’s fair to say the NSW market is concerned about the environment and ripe for green brands.
The study, conducted by DEC Social Research shows:
 People value the environment as part of their lives, placing it third after family and friends, before leisure, service to others, work, religion and politics
87% of people say they are concerned a great deal or a fair amount about the environment
people say they would pay to help fix environmental problems or prevent damage
people want compulsory environmental regulations
Read the report at www.environment.nsw.gov.au/whocares
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Recent NSW elections have seen the Greens representation in local government double. This indicates general concern for the environment is widespread and supports the “Who Cares?” research.
Research also shows consumers are responsive to authenticity. They want brands that stand for something.
A campaign driven by a creatively expressed powerful message is a great way for responsible organisations to walk their talk. Marketing and advertising mediums can be used to challenge the way people think and behave AND build brand recognition at the same time. More than that, message campaigns can demonstrate brand values of environmental and social responsibility, leadership, creativity and authenticity.
How does your brand express your values? For a free consultation on creating a message campaign, drop us a line or pick up the phone – 02 9699 6505.
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NSW has the potential to generate more than 1000 MW of wind energy - 17 MW has been installed.
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| Just two hours outside Sydney, Hampton Wind Park is the newest wind farm in NSW. |
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Something in the wind |
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Australia is the highest per capita emitter of greenhouse gases amongst developed nations.
Less than 10% of our energy comes from clean renewable sources. And the energy sector is Australia's biggest source of greenhouse gas emissions.
Coal fired power stations provide about 80% of our energy and they emit more than 170 million tonnes of carbon dioxide every year.
Wind energy is a new and growing industry in Australia. SEDA estimates NSW has the potential to generate more than 1000 MW of wind energy - 17 MW has been installed.
Hampton Wind Park is the newest wind farm in NSW and is a two hour drive from Sydney, over the Blue Mountains (unfortunately public transport is not an option). The farm's two turbines supply electricity to Integral Energy's Green Power customers.
Elaena’s recent trip to Hampton was an eye opener.
“The turbines are surprisingly sculptural and beautifully simple. We could talk without raising our voices over the noise of the blades cutting through the air and the turbines drew a constant stream of sightseers, even though the farm is off the main road,” Elaena said.
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The state has other wind farms in Crookwell, Blaney and Koorang Island. And other renewable energy projects that use solar, biomass, wave and tides, and cogeneration.
The Sustainable Energy Development Authority is a great place to find out more.
And your local energy supplier can provide information about switching to sustainable power schemes.
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www.biome.com.au |
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csr resources |
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speak up about
Biome Living, featured in the February issue of voice, has kindly offered a 10% discount to our readers. Visit Biome’s online shop at www.biome.com.au and check out their gorgeous range of sustainable products – earth friendly choices for home, body and soul. Might be especially handy for Mothers Day this Sunday.
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www.cbsm.com
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don't miss
24 May, 2004: Turning Information into Action – Creating Environmental Programs that Educate People and Shape their Behaviour
This one-day seminar hosted by environmental psychologist, Dr Doug McKenzie-Mohr, will help you design and deliver community programs that move beyond the rhetoric of sustainability to foster sustainable behaviour through Community Based Social Marketing. Download a registration form here.
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www.slf.org.au |
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good measure
The Race to Sustainability is a cooperative competition that aims to help mobilise individuals and communities to achieve sustainability, urgently. The Race is the vision of the Sustainable Living Foundation, who see the real Race as a decades-long marathon to restructure our economies and lifestyles globally. Self-appointed champions would nominate their communities as participants in the Race. These champions would form a strategic team to motivate and lead action programs.
The Foundation is seeking partners who share the following values:
Respect and care for life (people and the rest of nature)
Collaboration and, where useful, co-operative competition
Practical idealism
Find out more from Green Innovations, the Sustainable Living Foundation’s strategic partner.
To get involved email race-to-sustainability@green-innovations.asn.au
Or contact Active Voice and let’s champion this cause together. |
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