issue 4
february 2004

in this issue  

warm-up

warm-up
values in action values in action
sustainable living sustainable living
elaena in borneo elaena in Borneo
csr resources csr resources
sign off sign off
warm-up

February is a funny time of year. It's full of momentum. Great plans start to take off and the days rush into each other, melting with the heat and the excitement of getting projects underway.

This is how we find ourselves feeling towards the end of this February. It's all systems go. And while we've got the year off to a very busy start, we're still on the look-out for more social justice projects. So please keep us in mind.

In this issue, we report on the Sustainable Living Festival in Melbourne and a wonderful social enterprise Elaena visited in Borneo. But first off, we're introducing a new item - values in action. Each issue we'll keep you in the Active Voice loop by telling you about a values-based project we're working on.

   

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The Sankofa is an Akan symbol meaning, "go back and retrieve."
The symbol is based on a mythical bird with its feet firmly planted forward with its head turned backwards. Thus the Akan belief that the past serves as a guide for planning the future.
To the Akan it is this wisdom in learning from the past which ensures a strong future.
values in action


Hindsight: a life story workshop for seniors, is a creative approach to connecting with the local community. With our client Macquarie Community College and author Pipppa Kay, we are planning a free writing workshop for seniors in the forthcoming Seniors Week.

Seniors Week recognises that older people benefit us with their wisdom, knowledge and experience.

The Hindsight workshop fits well with this theme and reflects our client's values around lifelong learning. The idea is to honour the wisdom our elders have to share through their stories and give them the opportunity and some tools with which to do it. It is also an opportunity to tell seniors about the many courses and learning opportunities available to them through the College.

Next year we plan to build the event into a literary competition to be run annually in Seniors Week.

 

 
 

 

 


 
Sam the electric car is made from recycled materials and is itself 90% recyclable
 
Products made from recycled computer motherboards from biome living.
sustainable living


Thoughtfully branded and packed with diverse interpretations of sustainability, Melbourne's Sustainable Living Festival lured Kath and Elaena to Federation Square in mid Februray.

Themes of the festival were think, feel, create, design, feast and play. Lectures, exhibitors, stalls and entertainment all engaged these themes in some way.

Handbags made out of juice containers; an electric car; green plumbing; bikes galore; a cappella singing; sustainable building products; dance and meditation; all these things and so much more asked us to re-imagine our world as a more gentle place.

The festival explored the role of creativity in the change process and the relationship between art and sustainability, through message and material. We see a real parallel here with our role as communicators.

The festival also aimed to activate and engage the senses through a range of interactive mind, body, spirit experiences designed to enhance wellbeing.

Most compelling was the enormous range of original design concepts presented by innovators who are rethinking the way we design our homes, furniture, appliances and infrastructure.

 

The Timber Savers, for example source timber from suburban and farm tree removals to create beautiful furniture and sustainable construction material. PJT green plumbing focuses its business on water saving solutions.

And biome living is a retail outlet for earth friendly shopping. One product range features gorgeous handbags made out of recycled juice containers by women in the Philippines. Another uses recycled pieces of motherboard from old computers to create a funky range of mouse-mats, book covers and keyrings.

The Sustainable Living Festival was a wonderful source of inspiration and evidence that it is possible - even easy - to be part of positive change towards a gentler and more engaged way of living. The question is, why do we have to go to Melbourne for it? Might be time to start the Sydney chapter…

 

 

Women in the Phillippines make these colourful bags from recycled juice packs

 

     


The Batu Pituh community warmly welcome visitors to their homes.

Flying lemurs do not fly and are not lemurs. Little is known about their habits but they are closely related to humans.
elaena in borneo


Borneo's Kinabatangan River and its surrounding rainforest wetlands make up one of the richest ecosystems on the planet.

The orang sungai, or river people, have traditionally relied on the river and its wetlands for food and income. The people of Batu Putih, a village on the lower reaches of the river, developed a creative response to their concerns about decreasing diversity of animals and plants from logging and palm oil plantations.

With support from the World Wide Fund for Nature, the community established the Model Ecologically Sustainable Community Tourism Project (MESCOT).

MESCOT operates a series of successful ecotourism ventures including a homestay program, boat and guide service and handicraft production scheme. Their efforts have also restored over 50 hectares of forest.

This year the project was a finalist for the United Nations Equator Prize which honours outstanding community projects that reduce poverty through the conservation and sustainable use of biodiversity.

 

Elaena was fortunate to encounter MESCOT on her travels in Borneo early this year.

"I participated in the homestay program and MESCOT guides escorted me up and down the river and through rugged jungle tracks by moonlight and dawn. I saw wonderful wildlife and living with local people provided me with insight into a culture and lifestyle very different from my own."




 

 

The white crested hornbill is one of eight hornbill species found in Borneo.
 
 





www.echoresearch.com
csr resources

speak up about
Media coverage of CSR stories has increased by more than 400% over the past three years, according to a study by Echo Research. Read more…


www.worldwatch.org

 
don't miss

Don't miss this fantastic article. The "consumer class" now consists of 1.7 billion people worldwide - more than a quarter of the human race. According to the Worldwatch Institute's Annual Report, this rising consumer appetite is unsustainable. It is undermining the natural systems we depend on and eroding the quality of life and wellbeing of all people and the planet. Read more..



www.tata.com

 
good measure

Who said profit was the only goal of business? GM of the Tata Group, an organisation described as the most generous company in the world, visited Swinburne University's Asia-Pacific Centre for Philanthropy and Social Investment and posed this question. Crikey reports…
     


 

  sign off
 


Next time you hear from us we may have moved. The date is out of our hands at the moment but we'll keep you posted. Meanwhile, a change that will definitely have taken place is the launch of our new website. We're very excited about the way we're reinvigorating our brand through the head, heart, hands themes and we're looking forward to your feedback.

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Suite 6 Level 6 46 – 58 Holt St
Surry Hills NSW 2010
Tel: +61 2 9699 6505
Fax: +61 2 9699 5218
kath@activevoice.net.au
elaena@activevoice.net.au
Active Voice is a communication agency committed to projects that make a difference.
To find out more, take a peek at our web site www.activevoice.net.au.